:: May 11
25th MAY 2011

Press Release
OLIVER SWEENEY LAUNCHES EBAY SAMPLE SALE TO SUPPORT Blessings In A Backpack IN PARTNERSHIP WITH JUSTIN ROSE
Oliver Sweeney has joined forces with the golfer, Justin Rose, to support one of his preferred charities; Blessings in a Backpack.
Along with wife Kate, Justin has become actively involved in the charity whose main focus is to ensure that underprivileged school children are receiving nourishment at weekends. Through the support of its partners and fund raisers, the charity provides school children with a backpack filled with easy-to-prepare and ready-to-eat food. For just $80, they are able to provide one child with a backpack during every weekend of a 38 week school year. Having launched in 2005 with two pilot schools, the charity now serves 20,000+ elementary school children across 19 states in the US.
From Thursday, 26th May 2011, an online sale of a host of Oliver Sweeney products and accessories will be held on Ebay, with all profits from the week long sale going directly to the charity. The sale will include current and archive product, from retail stock as well as unique press and development samples and all products will have a start price of 99p, with no reserve. All listings will be available for worldwide dispatch.
The sale can be found by searching ‘Oliver Sweeney Justin Rose charity sale' on ebay.co.uk from the evening of 26th May 2011.
For more information on Oliver Sweeney, please contact: Charley Sowden at Charley@oliversweeney.com.
For more information on the charity, visit www.blessingsinabackpack.org.
25th MAY 2011
20th MAY 2011

Press Release
JUSTIN ROSE Supports Blessings In A Backpack and Launches his own Birdies for Blessings Initiative to Raise Money
London, 20th May, 2011 - English golfer Justin Rose has increased his support for charitable organisations by lending his name, time and fund raising activities to the American based charity ‘Blessings in a Backpack'.
Along with wife Kate, Justin has become actively involved in the charity whose main focus is to ensure that underprivileged school children are receiving nourishment at weekends. Through the support of its partners and fund raisers, the charity provides school children with a backpack filled with easy-to-prepare and ready-to-eat food. For just $80, they are able to provide one child with a backpack during every weekend of a 38 week school year. Having launched in 2005 with two pilot schools, the charity now serves 20,000+ elementary school children across 19 states in the US.
For the Roses, effective nourishment is something that they are both very passionate about, which is why they have chosen to support the ‘Blessings in a Backpack' programme. Not only are they keen to promote the importance of nutrition for children, but Justin is only too aware of the impact that effective nourishment can have on his own performance on the golf course. "This program is very close to our hearts because Kate and I know ‘Blessings in a Backpack' fills a crucial void for children who might otherwise go hungry," said Justin. He added: "I can't expect to play good golf if I'm not properly nourished so how can we expect kids to go a full weekend without enough to eat and then be able to focus on learning?"
Justin and Kate have now worked closely with the charity since 2009 where their fundraising efforts have helped feed over 1,000 school children in Orlando. They have both visited schools, attended sessions to fill back packs with food to then hand out to the children, and also held a golf day that raised $180,000. The Roses have also personally provided two exciting trips away from school - once taking 80 children to the beach for the afternoon in Orlando, and on another occasion taking 15 children to the Arnold Palmer Invitational golf event at Bay Hill.
Justin has also launched his own initiative to raise money for the charity that will see him donate $80 for every birdie he posts at all golf events worldwide during the entire 2011 season - an initiative that he is calling ‘Birdies for Blessings'. He has also changed the personal number to be printed on his TaylorMade golf balls to read 80, to symbolise the $80 required to feed one schoolchild for a school year.
And it's through Justin & Kate's passion for the programme that has lead to Zurich Financial, another of Justin's main sponsors, extending their support to the initiative. Zurich are now committed to building upon the relationship Farmers Insurance (owned by Zurich) started with ‘Blessings in a Backpack' during the 2011 Farmers Insurance Open, where Farmers executives and PGA TOUR players led by the Roses helped stuff backpacks full of food for 500 children who attend the Doris Miller Elementary School in San Diego. And during the 2011 Zurich Classic in New Orleans, Zurich's CEO Martin Senn joined both Justin and Kate in a news conference to discuss and help raise awareness of the charity, following their generous offering to provide funding to feed 800 school children for the year in New Orleans. Zurich have also agreed to match Justin's Birdies for Blessings total at the end of the year which should raise a significant sum for the charity. To date Justin has posted 162 birdies, which already gives a total of $25,920 when matched by Zurich.

