:: July 11
11th July 2011
Justin Rose to the fore as Yahoo!'s new golf ambassador
On the eve of The Open at Royal St George's, Leading English golfer and former European No.1 Justin Rose has signed an exclusive agreement with Yahoo! Sports to become our official Golf Ambassador.
As Yahoo!'s exclusive Golf Ambassador, Rose will be providing premium content - kicking off with a daily video diary from The Open Championship - for Yahoo! golf fans, building on Yahoo!'s position as the UK's #1 Commercial Sports Site ( www.yahoo.co.uk/sport ) . Rose will also be the face of relevant Yahoo! marketing campaigns.
Rose burst onto the golfing scene as a 17 year old amateur during the 1998 Open Championship at Royal Birkdale. With two wins on the PGA Tour in 2010, plus a host of silverware on the European Tour, including the Order of Merit in 2007, Rose was a natural choice for Yahoo! given his heritage in the UK and high profile in the US.
Andrew Cocker, EMEA Consumer Marketing Director said: "We are thrilled to have Justin on board in time for The British Open - the biggest golfing event in the calendar - to enhance the online experience for our golfing fans. As the premier digital media company we are committed to creating engaging and unique content for our customers, and our deal with Justin will deliver just that."
Rose says he is excited about his new role as spokesperson for Yahoo! Sports. "I'm delighted to be teaming up with Yahoo! Sports - the number one commercial sports site in the UK. As Yahoo!'s Golf Ambassador I'm looking forward to creating some dynamic new content for their users, giving them behind the scenes access to The Open and major events throughout the year. "
